SUMMARY

Global Sales and Marketing Executive with 20+ years experience in marketing strategy, corporate communications, online advertising, e-commerce, web development, social media and sales management. Successful track record in planning and executing digital strategies for customer acquisition, retention, product sales, data mining, lead generation, licensing and franchising. Expertise includes:

· Web and Mobile Strategy · E-Commerce · SEM/SEO
· CRM/Marketing Automation · Sales Management · Social Media
· International Operations · Customer Experience · Lead Generation

EXPERIENCE

Blue Cross and Blue Shield
Omaha,Nebraska
Manager, E-Commerce and Interactive Marketing
Responsible for digital marketing team managing all publicly facing web properties, interactive marketing, online advertising, marketing automation, ecommerce platform, social media and mobile strategy.

2010 Present
InfoGroup
Omaha,Nebraska
Director, Online Business Development
Responsible for enterprise development of online partnerships and systems for lead acquisition, affiliate marketing, social media, SEO, marketing automation and competitive intelligence.

2008 2010
HOME INSTEAD, INC.,
Omaha,Nebraska
Global Business Technology Manager
Responsible for planning and implementation of new technology platforms for 200+ franchises in 10 different countries in Europe and Asia, helping to contribute to growth in sales from $15 to $35 million in 2007

2006 - 2008
ZoeMed Incorporated/GRADS Incorporated
Omaha, Nebraska
Vice President – Worldwide Marketing
Responsible for global marketing, sales and business development for internet startup ventures involved with education and medical e-commerce software markets.


1999 - 2006
Experian/Vente
Online Media Buying/Business Development
Negotiated partnerships with high traffic web properties, managed media buying team and ad budget of over $ 4 m/year. Extensive knowledge and contacts in the online advertising, permission-based marketing and online market research industry.

2004 - 2005
NASHUA Corporation, Omaha Nebraska
Director of Global Business Development
Responsible for expansion of industrial and retail office products business into Latin America and Asia. Built new export sales from scratch, formed strategic partnerships and joint ventures.

1997 – 1999
The COLEMAN Company, Omaha, Nebraska
Director of International Marketing
Responsible for worldwide sales, marketing and product development for leading brand of power equipment, hardware & tools.

1994 - 1997
EDUCATION

MBA in International Management
Thunderbird, the American Graduate School of International Management, Phoenix, AZ

Bachelor of Arts, Architecture
U of A.

High School Baccalaureate
International School of Geneva, Switzerland

Also completed training programs by Stephen Covey, Dale Carnegie, Karass.

LANGUAGES/SOFTWARE

Fluent in French and Spanish. Microsoft Dynamics, Salesforce, Pardot, Google Adwords.